Wednesday, March 27, 2013

Twitter To Launch Music App



These days, it’s all about having everything you need in one place. At least that’s what smartphones, tablets, and social media sites tell us. It’s not longer about having a niche—you’ve got to have all the niches. And as Facebook moves over for other rising social media sites, we’re finding that we have a lot of choice when it comes to which site we want to use and for what.

Twitter in particular has been ramping up its game lately. Facebook recently acquired the photo service Instagram, and since then Twitter decided to launch its own photo sharing service, which is of course more convenient than Instagram. But Twitter’s latest foray raises the bar once more: they’re planning on launching a new app called “Twitter Music.”

Essentially, users who have Twitter Music will be able to stream music from SoundCloud directly through the app. They can choose music based on Twitter Music’s personalized recommendations. The app will have four different tabs for users to explore as well, including Suggested, Popular, Emerging, and #NowPlaying.

“Suggested” gives recommendations based on whom the user follows on Twitter, while “Popular” shows songs that are trending in general. Up and coming artists will be shown in the “Emerging” tab, and users can see specific song recommendations that have been tweeted using the hashtag “#NowPlaying” by people they follow.

The app, expected to be out as soon as the end of this month, is powered by We Are Hunted. Twitter recently purchased the company, which is one of the best music discovery services currently available. By partnering with it, Twitter is potentially putting itself in the same category as other popular streaming services like Pandora and Spotify (which Facebook partnered with in 2011).

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