South by Southwest, more commonly known as SXSW, is one of
the biggest music events every year. Based in Austin, Texas, the event brings
together over 2,000 musicians, performers, filmmakers, and more. It’s one of
the essential events for emerging artists, breakout bands, and even widely
popular groups.
Part of the beauty of SXSW is the number of lesser known
artists come to perform, gaining invaluable stage time, new fans, and generally
having a good time. Labels like Mexican Summer benefit especially from it
because of its large lineup and diverse set of genres featured. The label,
which was founded by Andres
Santo Domingo and Tom Clapp’s Kemado Records in 2008, focuses on indie rock
and pop, psychedelic and punk rock, metal, and experimental music. This year,
they saw four bands off to SXSW.
SXSW is also like a rite of passage for music lovers and
anyone interested in film or music. Tons of networking, parties, music, shows,
people, and opportunities abound every year. And while it centers on indie rock
and hip-hop, there’s still a little bit of everything there. It’s a rockin’
good time for those who manage to snag some stage time or a ticket to the
event.
Don’t believe me? Check out this Statigram feed, which features
photos tagged with #sxsw. It’s got everything from pictures of groups
performing to friends posing in their hotel rooms, pictures of city lights to
backyard stage sets, artist interviews to street performers and crowds of
people. Mexican Summer’s
Instagram captured performances from three of its four featured groups:
Autre Ne Veut, Mood Rings and Part Time.
Didn’t get a chance to go? No sweat. There’s always next
year.
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