It’s been about a week since Twitter officially unveiled its
new music app, Twitter #Music. The service is a music discovery app that allows
users to listen to favorite artists, discover new music, and share
recommendations with friends. And though it’s only been released so far for
iPhones and Web, it’s already causing a few ripples.
Whispers
of Twitter #Music began circulating in the tech and music worlds long
before Twitter made its official announcement of the app last week. The app
includes four panels: Popular, Emerging, Suggested, and #NowPlaying. Its goal
is to be a music streaming service that is more personalized for
recommendations and tips. Good
Morning America described it as a mix tape for the 21st century.
Following the image-driven trend of social media today,
Twitter #Music’s panels show a grid of artists and songs that can be played
with the simple tap of a finger. Playing music brings up an animation of a CD
or LP spinning as if physically being played. Dragging a finger clockwise or
counter-clockwise around the playing disc will fast forward or rewind a song—a
feature reminiscent of early iPods with click-wheels.
Thus far, Twitter #Music has proved useful for at least one
emerging band. TechCrunch
reported that the Frances Cone Band saw a surge of new Twitter interactions and
fans after the app was released and they were featured on the “Emerging”
panel.
“It’s been really, really great,” said the group’s lead
singer, Frances Cone. “I wasn’t sure how to engage followers/fans and they
basically just perfectly did it for me… like they set up a meet and greet and I
get to hug all of these music lovers.”
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