Thursday, November 1, 2012

Warner Music Joins Google


There’s no denying it: music has, for the most part, gone digital. Make no mistake, there are still millions of people investing in CDs; but most of those CDs get put onto a computer or mp3 player and then packed away somewhere. Apple’s iTunes has been a digital music giant for some time now, and other companies have struggled to keep up at times.

But now that phones are practically mini-computers that get carried around everywhere, people want to be able to take their music with them wherever they go. iTunes works wonders for those with an iPhone, but Androids don’t have that option.

Google Music has been able to provide Android users thus far with a fairly large collection of music to purchase and download, but until recently the catalogue was not complete. Warner Music Group, which controls about 15% of recorded music in the world, just signed a deal with Google allowing it to include all of Warner’s music in the Google Play catalogue.

Huge artists like Bruno Mars, Michael Bublé, Iron & Wine, the Red Hot Chili Peppers, and many more are artists under Warner’s control. This is good news for those who use Android phones. Google Play comes already installed on many smartphones these days, and having a complete selection of music to choose from is essential to any music lover.

Google’s music store for Western Europe will also open on November 13th. The new store will introduce a “scan and match” feature that will allow customers to match songs on their computer to a cloud database, preventing them from having to upload every single song. It will become available to the United States shortly after being released in Europe, according to Andy Rubin, Google’s senior vice president for mobile and digital content.

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